Getting back to digital marketing basics

If you are starting a business, it can be quite easy to be overwhelmed with where to start marketing your business. There are 3 elements that we believe you should get set up as soon as possible. These are:

  1. Website

  2. Email marketing platform / develop an email database

  3. Facebook page

The above elements are relevant to any business and at the bare minimum, you should be getting these up and running as soon as possible. The website will assist customers to find you, email marketing will remind them about your services and products and your Facebook page can provoke conversation and engagement with your audience. We offer small business marketing packages and if you are just starting off, keeping it simple is our advice. You can always make changes as your business progresses.

Further positive results for our clients

We have just started working with a local gym and after gaining the necessary knowledge of their business goals, we have really hit our straps with some positive Facebook advertising for this client. Take specific note of the cost per click number in the below stats!

 

This campaign has been in operation for 7 days and has received 109 link clicks at a cost of $0.20 per click. We will run this for two weeks then assess conversions with the client. We have a goal of driving more gym memberships for 2018. This particular gym conducts a 12 week challenge. The October class is the largest yet with 36 members taking part. If you live in Darwin and want to make a change in your life, we can recommend HK Holistic Health Klub. Yes, they are a client of ours – but we only promote the best. These guys will get you the results you want!



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5 simple ways to gain more reach on Facebook

This little blog is for those of you just starting out on Facebook. Below are the 5 easiest ways to gain more views and reach on Facebook:

  1. Use video - The majority of our clients see approximately 30% more engagement when posting video rather than posting photos.

  2. Share your posts in FB Groups - We recommended this one a while ago. Make sure you are not directly selling and check the rules of each group prior to posting your service within the group.

  3. Check your FB Insights - Analyse your Facebook insights and find out when your audience is online and align your posts with the correct timing.

  4. Check your FB history - Look into what posts resonated with your audience the most and increase the frequency of those posts.

  5. Boosted posts - If you are boosting posts, don’t boost immediately after posting. We recommend to wait 12 - 24 hours, then boost your post. This allows time for organic reach to gain some traction.

If you have any questions at all you can give us a call or contact us here.

Transparency with advertising and marketing

Advertising and marketing. An evil necessity, we hear this from several business owners during our initial consultations with business owners! Traditional media - television, radio, outdoor can quite difficult to measure it’s effectiveness. Facebook advertising, Search Engine Marketing (SEM), email marketing and other forms of digital advertising can provide more insights into how a campaign is tracking.

The ability to report on what is working for a campaign and what is not working is important for the client. We really pride ourselves on transparency. If a Facebook advertising campaign is not going according to plan, we kill it and start again. We do this at no additional charge to clients, as result are imperative.

If you are currently using a marketing agency or if you are planning on doing so, just make sure you ask about how they will report results to you and how often. Transparency should be a crucial part of everyday business transactions.

Consistency is key with your social media

It can be difficult to come up with new, exciting and engaging posts with your social media. When you get stuck, make sure you jump online and gain some inspiration from other pages. Research the latest photography techniques and video production.

If you make a commitment to create consistent, real and authentic content that adds value to people’s news feeds, your audience will show up. You want to be posting every single day across all platforms. Or, at least, choose two or three platforms and do them exceptionally well and most importantly...Consistently. Choose the platforms that your target market likes and uses, after all, that is who you want to engage with.

When we speak with clients, quite often in the initial phase of discussions, there is a point that a client will say “My staff can just manage our Facebook Ads and all of the content”. Our response, is “Great, can we catch up with you in 6 months and see how everything is progressing?”. Usually in the second meeting, the client understands that their social media strategy needed closer attention and then we start doing business together.

Consistently reporting on progress, what worked, what didn’t work, what gains the most engagement at what time. All of this is relevant in building your business. If you are doing all of this across every social media platform that is relevant to your business - well done. If you find that it is all too hard and your resources are better spent elsewhere, contact us for a chat here.

5 ways to produce better content

The quality of social media content is constantly improving. Businesses are ‘tapping in’ to consumer demand and really lifting their game by listening to what their audience wants. Below are 10 ways to produce better content across your social media:

  1. Use 3D photos: Facebook rolled out this new feature last week. You will need a phone with duel lenses for this but feature is different and will stand out.

  2. Use Pixeloop: This app can modify your standard still image by creating movement. Add moving clouds, paint dripping from a wall and a series of other features that will engage your audience.

  3. Research viral videos: Look at what is trending on social media and use this to inspire you to create.

  4. Use the 60/20/20 rule: 60% of your content should be engaging, 20% should be educational and the other 20% should be promotional.

  5. Invest in good equipment: The latest mobile phones are amazing for creating content. DJI has some great equipment when it comes to stabilizers and drone footage is very engaging to audiences.

So there is our 3 minute read on ways to produce better content. If you were looking at outsourcing your content creation, we are open to a coffee and a chat at anytime! Just get in touch here.

Instaschool is in!

500+ million accounts worldwide, 400+ million stories created everyday and 80% of all accounts follow a business account on Instagram. These are the numbers that Instagram proudly boast on their home page for Instagram Business Head to the website and check it out. Learn how to post engaging content, understand which content is relevant to your followers, and use creative formats to convey your message.

At Instagram Business there are tips for compelling captions, tips for engaging visuals and the information is pretty good if you are just starting off and want to familiarise yourself with the platform. If you are looking to advertise on Instagram head to the Instagram Advertising page. This page will walk you through creating Instagram Stories Ads, Carousel Ads, Video Ads and Photo Ads. If you are selling visually appealing products and services, you need to be on Instagram. For any assistance with managing your social media please contact us here.

Reach more customers with Facebook groups

It is getting more difficult to reach your audience for free with Facebook. However, this little trick can get you extended exposure across the platform. In your community, there are several groups on Facebook, the larger ones in Darwin are Buy, swap, sell groups, jobs in Darwin and Palmerston community groups. It always pays to check the rules of each group, prior to posting anything to do with business promotion. You can check the rules at the top of each groups page.

If you are operating a business and have a genuine promotion, you may be able to post this on the group page. Some of these pages have 30,000+ followers. You will not be able to share this from your business page, it will have to be from a personal account. One of our clients does this on a regular basis, which often results in an organic reach of 3-4 times what she would normally get by only posting to her business page. Thanks for reading!

Educating yourself with podcasts

Podcasts have been around for a quite a few years now, in recent times interest has spiked with educational podcasts on the rise. This free source of information can prove valuable to anyone. Here are our top 5 podcasts:

1) The Gary Vee Audio Experience

2) Impact Theory: Tom Bilyeu

3) Aubrey Marcus podcast

4) The Tim Ferriss Show

5) Ted Talks Business

There are so many great podcasts out there, let us know your recommendations by dropping us a line on our Facebook page. Thanks for reading!

Quick, handy and not boring tax information

The ATO and that three letter word TAX, we hear you…….boring!! Apologies to all the tax accountants out there! We all know that it is an essential part of business and if you don’t get it right, well, things can take a turn for the worse very quickly.

Click here to visit the small business newsroom. We find it useful, with regular, bite sized pieces of information that is easily digestible. Whenever there is a tax reform or change, it is reported on this website. There is also a lot of useful information from the Australian Government related to small business. We find ourselves browsing this site quite often. We hope it can be of some use to you. Thanks for reading.

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