Blog challenge 99/99: Thoughts on writing 99 blogs in 99 days

Today is the day! This is the 99th blog to be written in 99 days. It has been a good challenge for us and we hope that it has given you some value. We have enjoyed researching topics of interest all with the aim of assisting you to do better marketing.

What we have learned

Persistence: Writing a blog everyday required constant persistence with attention to detail. The ability to commit 1, 2 or even up to 3 hours out of our day, everyday to provide a value adding blog really tested our time management skills. Forward planning really assisted us with this.

All killer, no filler: Every blog that we did required a lot of thought as we did not want to just write a blog for the sake of writing one! Research is what takes the time but provides the most value.

Education: By writing 99 blogs in 99 days we were able to learn and research new trends and techniques related to digital marketing. We learnt a lot, which we can go back and revisit at any time to refresh and update.

Thanks to everyone that took the time to read our blogs….even if it was just 1 blog out of the 99! We enjoyed bringing them to you. Have a great day.

Blog challenge 98/99: Getting back to digital marketing basics

If you are starting a business, it can be quite easy to be overwhelmed with where to start marketing your business. There are 3 elements that we believe you should get set up as soon as possible. These are:

  1. Website

  2. Email marketing platform / develop an email database

  3. Facebook page

The above elements are relevant to any business and at the bare minimum, you should be getting these up and running as soon as possible. The website will assist customers to find you, email marketing will remind them about your services and products and your Facebook page can provoke conversation and engagement with your audience. We offer small business marketing packages and if you are just starting off, keeping it simple is our advice. You can always make changes as your business progresses.

Blog challenge 97/99: 6 reasons why you need a digital strategy

We thought this was worth sharing from Ashish Ganami, a contributor to Entrepreneur Magazine.

With new media taking over how we consume information, it’s becoming more and more important to stay up to date with the latest technology.

One of the biggest game changers of the past decade has been how people are consuming content. Advertising has adapted to that change by getting their products in front of people where they spend most of their time, on their screens! Space to communicate personal content and connect is now morphing into a space to find out the latest news or trends as and when they unfold.

The debate about the pros and cons of digital media versus traditional media is ongoing. We might not know the answer to that question, but we do know that having a digital marketing strategy is extremely important for any new age company.

1. Measurable

One of the biggest advantages of digital advertising is that it's measurable to the extent of impressions, clicks and conversions. Companies can calculate the exact return on their investment and optimize based on which platform or placement is giving them the best results. As opposed to traditional media where advertisers were throwing darts in the dark hoping their investment would yield results over a period of time for them.

There are ways to gauge the monetary worth of traditional media but at the end of the day, it’s mostly relative and approximate. With digital media, that’s not the case. It’s specific, targeted and involves a whole lot of number crunching with which you can actually see the results in monetary terms.

2. Cost Effective

Digital media, unlike traditional, doesn’t demand that we pay all in advance and then wait for the results. It usually follows a pay-as-you-go model; whether you chose a pay-per-impression or clicks or conversion you only pay for what you use. Like traditional, it’s necessary to set aside a budget beforehand, but the money utilised is usually based on the model you create.  It entails that you don’t pay the entire budget, but pay only in accordance to the clicks or engagements that you receive. In contrast, TV, magazine and OOH ads are notoriously expensive and unpredictable.

3. Flexible

With traditional, one can choose which medium works best for them and use slots based on that. Like what TV channel to pick or what slot on the radio to advertise in, etc. However, once the investment is made, there is little change that one can bring about in the plan since slots or channels can’t readily be interchanged in case the campaign doesn’t fare well. Digital marketing allows us to target the exact audience that we wish to get in front of and in a manner that resonates better with them. It could be with organic posts, video ads, etc. and in case the campaigns don’t fare well, we can update, alter or entirely scrap them if need be.

4. Automatic Optimisation as Per Platform

Smaller brands sometimes don’t have the resources to deploy on advertising and data analysis as they focus on the product. Digital marketing platforms help by optimizing the ads based on the type of people engaging with them and show the ads to only those people. That being said it is important to review your ads on a regular basis because at the end of the day no one knows your customer the way you do.

5. Gives Room for Creative Storytelling

With more and more digital ad formats being introduced every day, the possibilities in storytelling seem endless. Each format has a purpose on the type of storytelling you want to do. For example, Facebook offers canvas ads that allow the user to click on the ad and it is redirected to a native Facebook page with your products, videos and text that allow you to weave a story around your products. Google introduced showcase ads under shopping ads that allow different products of the same category to be clubbed together and be shown to the customer. There are other visual based ads and text-based ads that you can test from and see which format allows you to represent your product in the most creative way.

6. Customer Understanding

Never has there been a time where advertisers can get feedback on their products in a matter of clicks. Digital marketing gives room for direct interaction with the customers. Even though the ads are via the platforms, one can see how the customers are engaging, what they like or prefer over the other. This gives us a lot of scope to understand the customer’s perspective on our campaigns and how we can improve and build on them further. With every change, we get new insight which in turn helps us better the entire strategy.

It is important to understand that advertising moves with how consumers interact with each other and from where they get information. Traditionally consumers used magazines and newspapers, now they consume information on Google, Facebook and Instagram. It is important for advertisers to recognize these trends and tweak their advertising strategy accordingly.

Blog challenge 96/99: 5 ways to improve your digital marketing game in 2019

We want to share the below article with you from Entrepreneur writer Tina Garg. Tina talks us through the 5 big things that she sees as important for effective digital marketing in 2019. Can you believe we are almost into November!??

There are only a few months to go before we hit 2019 — the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand visibility and recall. And while certain strategies from 2018 will go strong into the coming year, there are a number of new trends you need to incorporate to see a significant boost in ROI.

Here are the top five things you can do to take your strategy from present to future:

Automate Web Communication with Chatbots

Chatbots have been gaining popularity over the last few years — and it looks like it’s only going to get stronger in 2019. They use deep learning to recognize data, speech, and patterns and provide accurate results every time they face a similar query. And even better — chatbots are set to become more lifelike, thanks to Natural Language Programming (NLP). It’ll save brands time and money by screening customer queries before they’re sent to employees. One of the many brands already on this chatbot bandwagon is HDFC. The bank’s AI-based Electronic Virtual Assistant (EVA) chatbot can answer millions of questions across multiple channels. It has the ability to collect information from thousands of sources and give you an answer in less than a second!

Increase Your Video Marketing Budget

The demand for video is growing at an astonishing pace — especially with the rising popularity of Facebook Live. These short videos boost viewership since they are in real-time. Plus, when customers watch a video on your website, Google interprets that as you providing relevant information, pushing you up the search results. Videos are especially helpful for smaller and newer businesses because they allow potential clients to know you better. So, assess how much video content you’re putting out there and the ROI — if there’s room for improvement, increase budgets and production.

Go for Native Advertising

Native advertising blends seamlessly with the website it’s on —  making it a great investment for your brand. Your marketing efforts are more likely to succeed since you’re not disrupting the user experience. According to a Sharethrough and IPG Media Lab survey, out of 4,770 consumers, nearly 1 in 3 said they would share a native ad, while less than 1 in 5 said they would share a banner ad — making it a strategy must-have for 2019. That being said, for native advertising to be successful, you must know your audience well enough to create useful content. Netflix aced this strategy when they partnered with The Wall Street Journal to launch their series Narcos. The streaming service did this via a sponsored article that met the publisher’s editorial standards. It was innovative, creative, and positioned Netflix as a unique content creator.

Employ Inbound Marketing

Did you know that inbound marketing’s cost-per-lead is 61 per cent cheaper than traditional marketing? Yes, it’s that effective. And, it’s simple! Inbound marketing is all about creating content that’s tailored to address the needs of your target audience. So, while creating your content, be mindful of each stage of the sales funnel — Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU). Every stage requires specialized content that will appear for different customers depending on where they are in their journey.

Embrace Growth Hacking

The important thing to remember when going for growth hacking is that it’s an approach, not a tool. What does that mean? It’s just an all-encompassing term for growth-focused strategies. If you’re a start-up that needs a shot-in-the-arm, don’t dwell too much on your marketing budget — take a step back and tap into customer behaviour. Understand what they want from your company, and develop your own growth metrics. One of the simplest ways to implement this is through content marketing — including blogs, social media, ebooks, and even influencer marketing. In fact, many brands combine their influencer marketing with their social media strategy to increase effectiveness and boost ROI.

Blog challenge 95/99: Google's academy for ads

If you have the time and want to take on Google ads, we have a little recommendation for you. Google has launched their ‘Academy for Ads’ website. We have had a couple of hours to research this today and from what we see, it all looks pretty positive. This is a training platform that assists you with running your Google ad campaigns.

Much like the digital garage, Academy for Ads is all about educating you on getting the best value for your advertising dollar by using Google’s best practice. Find training that gives you the tools to succeed, no matter your expertise -- whether you're new to online advertising or a seasoned pro. Once you sign in, you can access courses on all of Google ads and digital strategy best practices.

Walk through learning paths then take an Assessment to prove your product knowledge. Earn Achievements and certifications to show that you know your stuff. If you are new to Google Ads, it is worth doing the bite sized courses.

Alternatively, if you need help with this and find that your time is better spent on other areas of your business, feel free to get in touch with us for a free initial consult.

Blog Challenge 94/99: App recommendation - Feedly

Feedly is a news aggregator application for various web browsers and mobile devices running iOS and Android and is also available as a cloud-based service. It compiles news feeds from a variety of online sources for the user to customize and share with others.

Keep up to date with the best blogs and websites across topics that interest you. Tech, marketing, fitness, health, food, whatever your interest, you can develop your feedly to show exactly what you want to see.

Monitor news about your company, your product, your craft, and your competitors. We are using this on a daily basis to also assist our clients with their PR and marketing activities. Hopefully it can help you too!

screen-shot-2010-11-20-at-6-16-03-pm-1.png

Blog challenge 93/99: Linkedin Local

In our opinion, the professional networking platform Linkedin is really under utilized here in the Northern Territory. It is actually the least used platform per capita in the NT. Having said that, awareness is growing and Linkedin Local has now been set up in the Northern Territory.

Linkedin Local puts you in touch with the people behind the LinkedIn profiles! LinkedIn Local is a meetup concept that allows you to connect with your LinkedIn network offline, and create meaningful interactions. They are a passionate team from across the world, united around the belief that with authenticity, respect and collaboration, the door can be unlocked to a prosperous and sustainable living.

Bronwyn Clee heads up Linkedin Local here in the Northern Territory. You can reach out to Bronwyn on her Linkedin profile by clicking here. We hope this helps with connecting you with like minded business people in the Northern Territory and they are not represented by or work for LinkedIn the company.

Blog challenge 92/99: How to screen record on an iphone

We found this to be an interesting feature on the iphone. We quite often keep our clients informed of how their campaign is going via short videos that can be recorded and edited on an iphone. Below are the steps on how to activate screen recording. You may be able to use this to aid employees in your day to day.

 Go to Settings > Control Center > Customize Controls, then tap the green + logo next to Screen Recording:

  1. Swipe up from the bottom edge of any screen. On iPhone X or later or iPad with iOS 12 or later, swipe down from the upper-right corner of the screen.

  2. Press deeply the grey circle and tap Microphone.

  3. Tap Start Recording, then wait for the three-second countdown. 

  4. Open Control Center and tap the red record circle or tap the red status bar at the top of your screen and tap Stop.

Go to the Photos app and select your screen recording. You can then use an app like Lumafusion to edit the content and then message or email the video.

Blog challenge 91/99: Further positive results for our clients

We have just started working with a local gym and after gaining the necessary knowledge of their business goals, we have really hit our straps with some positive Facebook advertising for this client. Take specific note of the cost per click number in the below stats!

 

This campaign has been in operation for 7 days and has received 109 link clicks at a cost of $0.20 per click. We will run this for two weeks then assess conversions with the client. We have a goal of driving more gym memberships for 2018. This particular gym conducts a 12 week challenge. The October class is the largest yet with 36 members taking part. If you live in Darwin and want to make a change in your life, we can recommend HK Holistic Health Klub. Yes, they are a client of ours – but we only promote the best. These guys will get you the results you want!



Facebook advertising.jpg

Blog challenge 90/99: Facebook cracking down on clickbait

Marketing Land’s Amy Gesenhues has written this article that caught our eye regarding click bait.

In May 2017, Facebook announced it was doing more to demote ads that included shocking, disruptive or malicious content. On Wednesday, the company announced it was expanding its efforts in this area by further reducing distribution of — or disapproving — low quality ads.

Marketers using less than credible ad content will need to reconsider their strategy as their ads will continue to get less and less play — or be removed. Here’s a look at what’s changing.

Ads that withhold information. See the examples shown above. Any Facebook ads that include sensationalized or exaggerated headlines to generate a reaction, but fail to deliver the anticipated response on the landing page will also be demoted or disallowed.

Engagement bait ads. Another type of advertisement that will be penalized is any ad that withholds information to get people to click on a link to understand the full meaning of the post. Advertising headlines like “You won’t believe what happened next” or “You’ll be shocked when you see the results” are prime examples of this type of clickbait.