Here is a quick read thanks to Kerwin Rae. Kerwin is an awesome business coach and consultant. He is relevant to Australian business people and also provides positive life advice without all of the bulls$%#!! Give him a follow on Facebook here.
Facebook native video gets 70% more reach and double the engagement of YouTube links. I can’t stress how important this is. If you’re not making videos you need to start. Video is king on social media, especially on Facebook. And trust me, you don’t have to be a pro. Get real and authentic on a topic, add value to people’s news feed, be an authority in your field and watch your engagement grow.
Pictures posted on Instagram that are shared on Facebook get more reach. This is because Instagram is owned by Facebook so special treatment is applied when sharing across the two platforms. This is also a great way to re-purpose content. Select an impacting, or entertaining image that’s captioned well on Instagram and share to Facebook to utilise greater reach.
Shares from your Facebook page to your personal profile can increase reach. Such a simple hack but even just sharing a post from your company’s page to your personal Facebook page can have a huge impact on your ability to reach more people.
Caption your videos. Get this, 82% of people watch video in silence – use CAPTIONS. You will be getting a lot more eyeballs on your clips.