So I have been doing a lot of research and reading over the past week and I am pretty damn excited to see where the marketing space is headed. Instagram launched IGTV (Instagram TV) this week. IGTV allows for long form video to be broadcast on the platform. Instagram is certainly taking a swipe at Youtube with this feature, as Youtube has been the dominant force in long form video for a long time. Instagram previously would allow only 1 minute videos - now with IGTV there is no time limit.
Traditional television seems to finally be making some strategic moves with it's more targeted addressable television advertising. The Seven Network trialed this earlier in the year during the rugby world cup. It is in it's early stages, but is sure to give advertisers a more targeted approach. In my opinion, this is desperately needed within the television industry due to increasing competition. It bewilders me, why the Australian television industry has taken so long to adapt and invest in video ad serving platforms.
Facebook continues to grow at a rapid rate. It amazes me that Mark Zuckerberg (the founder of Facebook), discussed publicly that he was making changes to the platform to take it back to a more personal experience. Like it was in its infancy. Then there was the Cambridge Analytica scandal. This saw Facebook's share price drop to US$152 from US$183 in March 2018. The media does what it does and went a little crazy over it but now, looking at the share price today, Facebook has well and truly recovered with it's share price now at US$201 today.
Have you heard of Esports? It's online gaming and it is huge. Who would have thought that people would enjoy watching other people play video games....for hours! It is here, it is happening and it is a huge industry. Some numbers,
- Esports Global Revenue: AUD$696 million
- Brand investment by 2020: AUD$1.5 billion
- Esports enthusiasts in 2017: 240 million
This represents a huge opportunity and audience for advertisers, brands and companies. We are loving the innovation, the direction and the challenge of what is ahead in our field. If you want to know how you can capitalise on any marketing opportunity - just contact us for a chat. Q3 2018 - Bring it on!