So you think that you need a huge marketing budget to help grow your business. Wrong! Here are a few techniques that can be used to promote your business:
1. Start a Quora page: Quora is a website where people go to share knowledge about their profession. You can search questions related to your field and answer them. By helping people out you will see a rise in views of your profile and people will head to your website. This increased traffic will lead to an improved Google ranking.
2. Post all of your content on social media: This may seem like a no brainer but it’s free marketing. If you write a blog post on your website. Post this on Twitter, Facebook and Linked In. If you are writing a post on Linked In, write only a few lines to start off the post. Then post a link that says “click to continue”. This link will then redirect the reader back to your website where they can finish reading your blog. Twitter only allows 140 characters, so be sure to only post a snippet of the content then link the rest of the content back to your website.
3. Use Forums: Google your profession and write “forums” at the end of your profession. So if you are nutritionist, search nutrition forums. Join a forum where people will be asking plenty of questions. Look for a question that you can answer. In the footer of each of your forum responses or in the signature, make sure you add a link to your website.
All of these techniques only cost you time – not money. Make the time every week to complete these tasks and you will see increased traffic to your website, which in turn should lead to increased sales. Remember, your content must be helpful, correct and engaging for your audience!