Blog challenge 38/99: Is your business China ready?

Direct flights from China to Darwin have commenced and the Chinese are coming! We have seen a significant increase across the Darwin metropolitan region in Chinese tourists in the past month which is great for the economy, but is your business ready? You need to be – especially if you are in the tourism industry. Did you know your business could be eligible for a Welcome China Grant?

Tourism NT is offering assistance for operators to acquire amenities and provide translated, culturally-appropriate tourism material. Operators can apply for one-off support funding of up to $2,000 to complete a range of steps to contribute to your organisation’s China readiness to engage with the Chinese customer. Funding support is available for a range of items that are “consumer facing” such as:

• Translation/printing of restaurant or room service menus.

• Production of a product/destination video with Chinese subtitles or Mandarin voice over that would be used on a tour.

• Translation/production of signage and safety cards.

• Purchasing hotel room amenities eg slippers.

• Production of a welcome letter, hotel fact sheet, and local map.

• Production of an in-room TV Chinese language information video.

• Subscription to a Chinese language newspaper for hotel guests.

 

You can go to the link below for further information. Thanks for reading!

http://www.tourismnt.com.au/en/industry-toolkit/grants-and-funding/current-programs/china-ready-industry-program