Facebook Ads Analysis Tool

So we are a little disappointed today - we were meant to do 99 blogs in 99 days, however we missed out on yesterday's blog! Meetings with clients followed by a function that ran into the wee hours of the morning really messed with our blog schedule! We are back on track today and are about to make up the difference with 2 blogs in 1 day!

Today we wanted to talk about a handy little tool that Facebook has installed on all business pages called “Info and Ads”. This is a really helpful feature, especially if you need to do some research on your competitors. Here is how you can use it to your advantage.

1. Open up Facebook and go to a business page that you really like or one of your competitor’s pages that does great FB Marketing.

2. Look over on the left hand side and click on the tab “Info and Ads”.

3. You can then scroll through and look at every ad campaign that has been published on Facebook for that specific business.

It’s that easy!

By looking through another businesses ads you can assess the imagery, the copy, see what type of ad they are running (perhaps it is a carousel type ad or a video). You can also see what discounts / offers that your competitors are running, so you can see what you are up against!! If they are running a series of ads that are of the same style but just tweaked slightly to suit, you can bet that the ads are working well for them.

Thanks for reading.