Video. Think about how much video content you consume over your day. If you want to learn how to do something, what do you do? Do you go to Youtube and watch a video or are you more likely to read through conjested text? We recently conducted a survey on this. It was a small survey of 100 people. We asked the following questions, here are the results:
How would you prefer to learn how to do a task - video / or read instruction? 83% of people surveyed responded with: watch a how-to video.
On social media how do you like to be entertained? 78% of peopled surveyed responded with: Watch funny or inspiring videos on Facebook
On a scale of 1 to 10 how annoying do you find mid roll ads on Facebook? The average response was 4.
What is the ideal length of a video for Facebook? 67% of people selected “between 1 min and 1.5 minutes. Notably, no one selected 5 minutes plus.
Do you watch Instagram TV (IGTV)? 91% of people surveyed said that they had watched something on IGTV in the past week.
We are seeing some great results with the use of video for our clients. Here is an example with a quaint little tavern that we work with.