Facebook lookalike audiences

On Facebook you can use a feature called “lookalike audiences” to target potential new clients. A lookalike audience is a demographic that displays similar characteristics to your current followers. Facebook’s algorithm allows us to be more specific with our targeting when using this feature.

Before you begin

  1. To create a Facebook Lookalike Audience, you must be the admin of the Page or pixel you're creating it from.

  2. If you're making a Lookalike Audience from a Custom Audience, you must be the creator of that Custom Audience.

  3. If you're creating a Lookalike Audience from mobile app installs data, you have an Administrator or a Developer role on the app.

Create a Facebook Lookalike Audience:

  1. Go to your Audiences

  2. Click the Create Audience dropdown and choose Lookalike Audience

  3. Choose your source


    • A source can be a Custom Audience not created with your pixel data, your mobile app data or fans of your Page

    • Consider using a group of 1,000 to 50,000 of your best customers based on lifetime value, transaction value, total order size or engagement.

  4. Choose the country/countries where you'd like to find a similar set of people

  5. Choose your desired audience size with the slider. 

  6. Click Create Audience

You can also create a Lookalike Audience during ad creation in Ads Manager.

Keep in mind:

  • It may take 6 to 24 hours for your Lookalike Audience to be created. After that, it'll refresh every 3 to 7 days as long as you're still actively targeting ads to it

  • You don’t need to wait for your Lookalike Audience to update to use it for ad targeting

  • You can see when your Lookalike Audience was updated by visiting your Audience Manager page and looking at the date under the Availability column

We hope this helps but if you need a hand with setting this up, we are here to help.