Don’t you just dislike it immensely when someone gives you this reminder!? The reason we have mentioned it here is to purely serve as a reminder for the hospitality and events sector that, businesses are now looking at booking their Christmas parties. This is the time of year that you need to be reminding your customers of your venue. These two months (August and September), are when you need to have your content out there and creating awareness. If you have a business development executive, they should be out of the office and visiting existing and potential clients, with a topic of discussion being Christmas function locations. Invite potential customers to your venue to view what you have on offer.
Here are some ideas to promote your venue for a festive function that is sure to impress:
1. Create a media library consisting of photos, videos, print media and television commercials related specifically to Christmas functions. You can then call on this when creating content for next year’s Christmas promotion.
2. Create a call to action landing page for your website. Ensure you have a click to call function on the page and an enticing offer. A suggestion may be “Book before September 30th and receive 6 bottles of wine for free”. Post this as an offer on Facebook, that is claimable by clients. Ensure to place a small amount of advertising spend behind this on Facebook and link it to your Instagram account.
3. Have continuity among all of your marketing. If you are doing television and print advertising, ensure you have your campaigns all pushing the same message. It is important to align all of your advertising to promote your venue as the place to hold your Christmas function in Darwin. This is because we all know what happens in January!! The Top End becomes very quiet with reduced tourists and locals tend to stay home more as they may have over extended their budget over Christmas.
4. Send an email to a selected portion of your database. Preferably business owners, suggesting that their employees should come for a drink after work at your venue. Offer a free drink upon arrival and maybe some small snacks. Ensure management and business development personnel are there to mingle and network with employees. Keep it relaxed though!
So there you have it, if you haven’t got a plan for your Christmas function promotions – put it at the top of your “To Do” list right now! Thanks for reading and if you would like to chat with us about aligning a results orientated Christmas promotion, please get in touch with us here.