Social Media

Blog challenge 84/99: 4 quick Facebook hacks

Here is a quick read thanks to Kerwin Rae. Kerwin is an awesome business coach and consultant. He is relevant to Australian business people and also provides positive life advice without all of the bulls$%#!! Give him a follow on Facebook here.

  1. Facebook native video gets 70% more reach and double the engagement of YouTube links. I can’t stress how important this is. If you’re not making videos you need to start. Video is king on social media, especially on Facebook. And trust me, you don’t have to be a pro. Get real and authentic on a topic, add value to people’s news feed, be an authority in your field and watch your engagement grow.

  2. Pictures posted on Instagram that are shared on Facebook get more reach. This is because Instagram is owned by Facebook so special treatment is applied when sharing across the two platforms. This is also a great way to re-purpose content. Select an impacting, or entertaining image that’s captioned well on Instagram and share to Facebook to utilise greater reach.

  3. Shares from your Facebook page to your personal profile can increase reach. Such a simple hack but even just sharing a post from your company’s page to your personal Facebook page can have a huge impact on your ability to reach more people.

  4. Caption your videos. Get this, 82% of people watch video in silence – use CAPTIONS. You will be getting a lot more eyeballs on your clips.

Choosing the correct social media platform

It is easy to think that when launching a new business, product or service that you need to be across all social media platforms to truly succeed. This really isn't the case. It all depends on what business sector you are playing in. If you are in the start up phase of a business, social media marketing is important, however, if your resources are stretched, really try to nail down what platform/s your customer is on.

1. Seek Out Your Target Audience

Who is your target audience? On which platforms are they spending most of their time? When they are on these platforms, what are they doing? What are they seeking out? Who are they interacting with? How are they interacting with the platform? Look at the key demographics such as gender and location of the users and gain a general understanding of what each network is used for.

You may also want to check out which platforms your competitors have successfully engaged with their audience on. A simple Google keyword search can help you see which social media network your market is most active on. For example, try search terms like “motorcycle shops + Facebook”, or “motorcycles + Pinterest”. Even if your business caters to a niche market, you’ll be surprised at the broad spectrum of users who are on social media networks.

2. Define Your Objective on Social Media

What are your social media marketing goals? Are you trying to grow your audience, spread word of mouth, or engage with your current customers on social media? Perform an audit of your business: start with identifying gaps in your current marketing plans. Do you need to:
-Grow your base?
-Improve your customer service and build customer loyalty?
-Create a channel for customer feedback?
-Update your customers on new products, services, or deals?
–Increase traffic to your website?
-Conduct informal market research?

Initially, rather than defining your goals in terms of the number of fans or followers you want to reach, think about which platforms will help you increase engagement with your audience. The number of followers you have is simply a vanity metric that doesn’t indicate business success. It’s important to keep in mind that with social media, a larger audience doesn’t necessarily convert to real results for your business, while a highly engaged audience (despite its size) will. Align the objectives of your social media marketing plan with the platform that will complement your goals.

3. Identify Your Resources and Skills

What types of resources and skills are needed to execute a successful social media marketing plan for the different types of networks? We already know now that each platform is unique in terms of how you can engage your audience, but each platform also complements different sets of skills and require different resources to execute. It’s not only important to align the needs of your business with the right social network, but it’s also vital that you have the skill set and resources to effectively use it.

There are also a number of free marketing tools online to help you create content that’s optimized for each type of social media network. Think about what your strengths are and research what type resources or skills are involved to be successful on each network. Thanks for reading and as always just click here to get in touch if you need a hand for all things social media for your business.

The digital revolution continues

So I have been doing a lot of research and reading over the past week and I am pretty damn excited to see where the marketing space is headed. Instagram launched IGTV (Instagram TV) this week. IGTV allows for long form video to be broadcast on the platform. Instagram is certainly taking a swipe at Youtube with this feature, as Youtube has been the dominant force in long form video for a long time. Instagram previously would allow only 1 minute videos - now with IGTV there is no time limit.

Traditional television seems to finally be making some strategic moves with it's more targeted addressable television advertising. The Seven Network trialed this earlier in the year during the rugby world cup. It is in it's early stages, but is sure to give advertisers a more targeted approach. In my opinion, this is desperately needed within the television industry due to increasing competition. It bewilders me, why the Australian television industry has taken so long to adapt and invest in video ad serving platforms.

Facebook continues to grow at a rapid rate. It amazes me that Mark Zuckerberg (the founder of Facebook), discussed publicly that he was making changes to the platform to take it back to a more personal experience. Like it was in its infancy. Then there was the Cambridge Analytica scandal. This saw Facebook's share price drop to US$152 from US$183 in March 2018. The media does what it does and went a little crazy over it but now, looking at the share price today, Facebook has well and truly recovered with it's share price now at US$201 today. 

Have you heard of Esports? It's online gaming and it is huge. Who would have thought that people would enjoy watching other people play video games....for hours! It is here, it is happening and it is a huge industry. Some numbers, 

  • Esports Global Revenue: AUD$696 million
  • Brand investment by 2020: AUD$1.5 billion
  • Esports enthusiasts in 2017: 240 million

This represents a huge opportunity and audience for advertisers, brands and companies. We are loving the innovation, the direction and the challenge of what is ahead in our field. If you want to know how you can capitalise on any marketing opportunity - just contact us for a chat. Q3 2018 - Bring it on!