advertising

Transparency with advertising and marketing

Advertising and marketing. An evil necessity, we hear this from several business owners during our initial consultations with business owners! Traditional media - television, radio, outdoor can quite difficult to measure it’s effectiveness. Facebook advertising, Search Engine Marketing (SEM), email marketing and other forms of digital advertising can provide more insights into how a campaign is tracking.

The ability to report on what is working for a campaign and what is not working is important for the client. We really pride ourselves on transparency. If a Facebook advertising campaign is not going according to plan, we kill it and start again. We do this at no additional charge to clients, as result are imperative.

If you are currently using a marketing agency or if you are planning on doing so, just make sure you ask about how they will report results to you and how often. Transparency should be a crucial part of everyday business transactions.

October Business Month - guest speaker recommendation

With October business month almost upon us in the Northern Territory, one guest speaker gets us very excited. Kerwin Rae is coming to Darwin! When we first saw Kerwin’s content a couple of years ago, he kind of struck us as the Australian version of Gary Vaynerchuk.

We saw Kerwin’s promotional video for his Fast Growth Summit on Facebook and we sat around the computer as the list of locations rolled out. Sydney, Brisbane, Melbourne, Gold Coast, Adelaide……..Darwin???? Yes, Darwin. The NT often get’s overlooked for quality keynote speakers in our industry due to our lack of population, but we understand this and we were quite prepared to travel interstate to see Kerwin speak.

If you are looking to get some quality advice on your social media strategy - get along to see Kerwin on the 18th of October at Rydges Hotel Palmerston. Tickets are available here.

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