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Blog challenge 83/99: 4 Tips to grow and engage your customers

Here are some great tips about engaging and growing your customers across social media thanks to Kerwin Rae. Kerwin spends his day as a business consultant and has a huge following across social media.

Cross channel promotion: Use each of your platforms to cross promote each other. For example if I’m doing something epic on Snapchat, every now and then I’ll jump on Facebook and tell my friends and my followers to join me on Snapchat. I’ll tell them to come and join me for a behind-the-scenes, and I’ll drop my Snap handle and Snap code – boom! More followers. But I won’t flood the feed. I’ll only do it like maybe once or twice a month.

Create unique content: If you’re putting the same picture on Instagram, as you are on Facebook and all of your other platforms, then people are only going to follow you in one place, for example only on Instagram. You want to be creating unique content for every platform so that they have a reason to go to each platform.

Understand what the best content is for the best platform: Facebook is a lot more about video. And they’re driving longer form video by optimising their algorithm to really push and promote it. Instagram is becoming video orientated too but they’re more shorter videos. Snapchat is all about behind-the-scenes, so short snippets of content. Always create content that has the potential to get shared. And remember always think visually – visual content is what you want to be focusing on.

Time of the day: It’s all about timing. For example 63% of Australians go on social media after work in the evening, 49% first thing in the morning, 36% at lunchtime and 35% last thing before bed, breaks during work and commuting. So factor timing into your social media strategy.

Blog challenge 30/99: Affordable equipment for creating great social media content

They say content is king in the marketing world. We say good content is king. If it isn't good, don't settle for mediocre, just make it good. There is some really good affordable equipment available on the market today which can help you create content that will engage your audience.

The two pieces of equipment that we have found to be most helpful are listed below.

  • The Apple Iphone X: We are well aware of the Android V Iphone battle, which is better etc etc! We have used Samsung and Apple's phones over the years and they are all good products. We thought we would give the Iphone X a trial and it is nothing short of outstanding. Ease of operation, loads of storage and the camera is very impressive. We use the 256GB model which provides us with sufficient storage for video and hi resolution photos. We purchased ours at JB Hi Fi for $1,800. This included a case and screen protector.

 

  • The DJI Osmo Mobile 2: This piece of equipment blows us away! With quality products like this, it is no wonder DJI is the market leader. Originally known for their drones, DJI's range of gimble's is something to behold. Shoot in 1080HD, 720 and a range of other options suitable for social media, web and even television commercials. The editing function is easy to use and the otions of timelapse, slow motion and motionlapse are just sensational. We purchased ours for $190 from JB Hi Fi.

These products are nothing short of high quality and we know you will be impressed with them. Thanks for reading and if you require content management for your social media channels you can check out our competitive pricing by clicking here, or get in touch with us here! 

Finally, a little bit of a plug here for JB Hi Fi - our local store at Casuarina always look after us, when you are looking at purchasing their products, just ask if they can do a better price....they always do!! They have great customer service and knowledgable staff which is awesome when investing in equipment. Head to their website here for all of their latest products. Thanks for reading.