content creation

5 ways to produce better content

The quality of social media content is constantly improving. Businesses are ‘tapping in’ to consumer demand and really lifting their game by listening to what their audience wants. Below are 10 ways to produce better content across your social media:

  1. Use 3D photos: Facebook rolled out this new feature last week. You will need a phone with duel lenses for this but feature is different and will stand out.

  2. Use Pixeloop: This app can modify your standard still image by creating movement. Add moving clouds, paint dripping from a wall and a series of other features that will engage your audience.

  3. Research viral videos: Look at what is trending on social media and use this to inspire you to create.

  4. Use the 60/20/20 rule: 60% of your content should be engaging, 20% should be educational and the other 20% should be promotional.

  5. Invest in good equipment: The latest mobile phones are amazing for creating content. DJI has some great equipment when it comes to stabilizers and drone footage is very engaging to audiences.

So there is our 3 minute read on ways to produce better content. If you were looking at outsourcing your content creation, we are open to a coffee and a chat at anytime! Just get in touch here.

Affordable equipment for creating great social media content

They say content is king in the marketing world. We say good content is king. If it isn't good, don't settle for mediocre, just make it good. There is some really good affordable equipment available on the market today which can help you create content that will engage your audience.

The two pieces of equipment that we have found to be most helpful are listed below.

  • The Apple Iphone X: We are well aware of the Android V Iphone battle, which is better etc etc! We have used Samsung and Apple's phones over the years and they are all good products. We thought we would give the Iphone X a trial and it is nothing short of outstanding. Ease of operation, loads of storage and the camera is very impressive. We use the 256GB model which provides us with sufficient storage for video and hi resolution photos. We purchased ours at JB Hi Fi for $1,800. This included a case and screen protector.

 

  • The DJI Osmo Mobile 2: This piece of equipment blows us away! With quality products like this, it is no wonder DJI is the market leader. Originally known for their drones, DJI's range of gimble's is something to behold. Shoot in 1080HD, 720 and a range of other options suitable for social media, web and even television commercials. The editing function is easy to use and the otions of timelapse, slow motion and motionlapse are just sensational. We purchased ours for $190 from JB Hi Fi.

These products are nothing short of high quality and we know you will be impressed with them. Thanks for reading and if you require content management for your social media channels you can check out our competitive pricing by clicking here, or get in touch with us here! 

Finally, a little bit of a plug here for JB Hi Fi - our local store at Casuarina always look after us, when you are looking at purchasing their products, just ask if they can do a better price....they always do!! They have great customer service and knowledgable staff which is awesome when investing in equipment. Head to their website here for all of their latest products. Thanks for reading.