It can be all too easy once you sign up a new client, to think that the exchange between the service you provide and the payment of your invoices are enough to maintain a healthy business relationship for years to come. Quite often it can be enough, but we like to put in those 1% efforts that can help endure any difficult periods. Here are a few suggestions of what you can do:
Christmas and Birthday Gifts: Find out what your clients favourite beer or wine is. If they don't drink, find out what they like to do in their leisure time. Perhaps a voucher to a day spa would hit the spot!
Hand Written Cards: It is easy to say thank you via an email. If you were to write a hand written thank you note in a card, it requires another level of effort. You have to buy the card, write meaningful words in the card, buy the stamp and post it. Effort like this doesn't go un-noticed with clients.
Provide Additional Services at No Charge: Now, this can be a contentious one! What we suggest is to give away a minor product or service, that does not cost your business a large amount of money. For example, if you own a printing business and you service commercial printers, you may be able to provide a complementary toner cartridge. Make sure you enter this on your invoice with a $0.00 charge next to it, so the client sees.
Provide a Bundle Offer: If a client buys several of your products or services, perhaps you can look at a bundle offer. If they buy two services or products, you may be able to offer a third for free. This works well with ecommerce and bricks and mortar fashion stores.
So there you have it, a few suggestions to assist you with further developing your relationships with your clients. At the end of the day, people like to see that they are getting value. Go over and above and this will increase the lifetime value of each customer. Thanks for reading.