facebook advertising

October Business Month - guest speaker recommendation

With October business month almost upon us in the Northern Territory, one guest speaker gets us very excited. Kerwin Rae is coming to Darwin! When we first saw Kerwin’s content a couple of years ago, he kind of struck us as the Australian version of Gary Vaynerchuk.

We saw Kerwin’s promotional video for his Fast Growth Summit on Facebook and we sat around the computer as the list of locations rolled out. Sydney, Brisbane, Melbourne, Gold Coast, Adelaide……..Darwin???? Yes, Darwin. The NT often get’s overlooked for quality keynote speakers in our industry due to our lack of population, but we understand this and we were quite prepared to travel interstate to see Kerwin speak.

If you are looking to get some quality advice on your social media strategy - get along to see Kerwin on the 18th of October at Rydges Hotel Palmerston. Tickets are available here.

kerwin.jpg

Using the Facebook events feature

The people that we think this blog can help would be anyone in the hospitality industry, restaurant owners, club owners, event organisers and sporting organisations. Facebook has launched their "events" feature. This works in conjunction with their app - called Facebook Local. This is a new application that helps you discover places and things to do that are recommended by friends you know and trust.

How can this benefit you as a business owner you may ask? Let us give you an example. Eileen owns a lovely country style restaurant and Eileen wants to host a wine appreciation dinner. She is wanting to promote her event on Facebook. She does her normal post on Facebook about the event and does not get the response she wanted. Eileen is a little disappointed at this point! Come on Eileen - it's going to be ok! 

Eileen needs to promote her wine appreciation dinner by creating an event on Facebook and this will then appear in the Facebook Local app. Here is how she does it:

To create a private or public event:

  1. From your News Feed, click Events in the left menu.

  2. Click + Create Event on the left side.

  3. Click to choose between a private or public event. If you're creating a public event, you can set the event's host as yourself or a page you manage. You're not able to change the privacy settings once you've created the event.

  4. Fill in the event name, details, location and time. If you're creating a public event, you can:

    • Add multiple dates and times

    • Select a category for your event

    • Add keywords about your event

    • Add a link to a ticketing website for your event

  5. Click Create.

You'll be taken to your event where you can invite guestsupload photosadd a cover photo or video, share posts and edit event details.

Note: Only Pages can add multiple dates and times to an event right now.

To edit an existing event:

  1. From your News Feed, click Events in the left menu.

  2. Click Edit next to the name of your upcoming event.

  3. Change the event name, location, time, description or co-hosts.

  4. Click Save.

All events that are created using the Facebook events feature, will automatically be posted to the Facebook Local app. 

Facebook Local can help Eileens potential customers see that she is hosting an event, they can then select if they are interested in attending the function. Their friends will see this on their feed and the promotional snowball begins. Friends of friends see it and it sparks interest. 

Here’s how the app works:

Facebook Local’s home page shows shortcuts to see nearby restaurants, cafes, drinks, attractions, and more, as well as where friends and people you follow go. You’ll see a calendar of your day’s Events, a Trending Events feed, guides to music, nightlife, art, and other happenings, and options to see everything going on certain days. This app is very impressive. If you are travelling to another city for a holiday, we suggest that you download it as you will most certainly find events and things to do that are of interest. The app is available for all IOS and Android devices.

Thanks for reading and if we can help you with the marketing of your business please get in touch with us here.

 

 

 

Facebook verification

Have you got your page verified by Facebook? A little while ago the social media giant introduced their verifcation feature for business. There is also a verification feature for personal pages, but we are going to discuss the feature purely for business pages. 

Verification is important as it shows that this is the official page of the business and boosts its credibility. Pages with this also rank higher with Google Search and with Facebook search. You can tell if a page is verified by a grey tick that appears next to the page profile picture.

There are two ways you can verify your business, either with a business document or by getting a phone call from Facebook to your publicly listed telephone number:

Facebook Phone Call Method:

  • Go to "settings" on your FB business page

  • Look at the middle section of the screen, second option down is "page verification"

  • Click on "edit", then click on "verify this page"

  • A dialogue box will appear and prompt you to enter your business telephone number

  • Enter the telephone number and click "call me now" wait for a phone call from Facebook - it usually takes 1 minute!

  • The automated message will mention a 4 digit number. Enter it on screen

  • A screen will then appear saying that your business is verified on Facebook

Alternatively, you can verify your page with official documents. We have had to do this with a number of clients as sometimes the phone verification doesn't work every time. 

Document Method:

  • Go to "settings" on your FB business page

  • Look at the middle section of the screen, second option down is "page verification"

  • Click on "edit", then click on "verify this page"

  • Click on "verify this page with documents instead"

  • You will need either: A business utility or phone bill, business license, business tax file, certificate of formation or articles of incorporation

  • Upload one of the above by scanning the document and then attaching it via the "upload file" button on the screen

  • Facebook will then get back to you via email with your verification and the all important Grey Tick that appears on your profile.

This should only take you approximately 15 minutes, it is a simple excercise. Thanks for reading. As always if you need a hand with your social media just get in touch!