facebook marketing

Blog challenge 35/99: Whatsapp and Facebook integration

Facebook has launched a new WhatsApp Business application programming interface designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business.

WhatsApp Business API

The WhatsApp Business API will allow businesses to send end-to-end encrypted messages to people who start a chat with the company via the app and to message people who have requested information. Businesses will be able to customize notifications that can be sent with “relevant, non-promotional” content (e.g., shipping confirmations, appointment reminders or event tickets).

“When someone messages your business, you can also use the WhatsApp Business API to respond to questions or comments for free within 24 hours,” writes Facebook on its Business blog.

A WhatsApp spokesperson sent the following explanation to help clarify the charges for messages sent via the Business API:

WhatsApp will charge businesses to send messages such as a boarding pass or delivery confirmation. When a customer reaches out to a business with a question such as how do they book their travel or when their order will be delivered, the business will be able to respond for free within 24 hours. If/when the customer responds, that restarts a 24-hour cycle. WhatsApp will charge for messages sent by the business outside of the 24-hour window.

According to the spokesperson, there is a fixed rate per country for messages delivered via WhatsApp and these prices vary significantly per country: “In general, the range for these messages [is] roughly half of $0.01 to $0.09 per message delivered.”

An announcement on the WhatsApp blog covering the new API says that users will be able to block any business and have full control over the messages they receive. It also reported WhatsApp is currently working with a select number of companies that specialize in managing customer communications to bring the API to more businesses over a period of time. Facebook’s announcement reported more than 90 large businesses have had access to the WhatsApp Business API for months now, including Uber, Singapore Airlines and the Indonesian e-commerce company, Sales Stock.

This is something that we will be keeping an eye on due to the popularity of these two platforms. We are yet to perform any testing on this but it certainly is another way of reaching out to clients. Thanks for reading.

Affordable equipment for creating great social media content

They say content is king in the marketing world. We say good content is king. If it isn't good, don't settle for mediocre, just make it good. There is some really good affordable equipment available on the market today which can help you create content that will engage your audience.

The two pieces of equipment that we have found to be most helpful are listed below.

  • The Apple Iphone X: We are well aware of the Android V Iphone battle, which is better etc etc! We have used Samsung and Apple's phones over the years and they are all good products. We thought we would give the Iphone X a trial and it is nothing short of outstanding. Ease of operation, loads of storage and the camera is very impressive. We use the 256GB model which provides us with sufficient storage for video and hi resolution photos. We purchased ours at JB Hi Fi for $1,800. This included a case and screen protector.

 

  • The DJI Osmo Mobile 2: This piece of equipment blows us away! With quality products like this, it is no wonder DJI is the market leader. Originally known for their drones, DJI's range of gimble's is something to behold. Shoot in 1080HD, 720 and a range of other options suitable for social media, web and even television commercials. The editing function is easy to use and the otions of timelapse, slow motion and motionlapse are just sensational. We purchased ours for $190 from JB Hi Fi.

These products are nothing short of high quality and we know you will be impressed with them. Thanks for reading and if you require content management for your social media channels you can check out our competitive pricing by clicking here, or get in touch with us here! 

Finally, a little bit of a plug here for JB Hi Fi - our local store at Casuarina always look after us, when you are looking at purchasing their products, just ask if they can do a better price....they always do!! They have great customer service and knowledgable staff which is awesome when investing in equipment. Head to their website here for all of their latest products. Thanks for reading.

 

 

Using the Facebook events feature

The people that we think this blog can help would be anyone in the hospitality industry, restaurant owners, club owners, event organisers and sporting organisations. Facebook has launched their "events" feature. This works in conjunction with their app - called Facebook Local. This is a new application that helps you discover places and things to do that are recommended by friends you know and trust.

How can this benefit you as a business owner you may ask? Let us give you an example. Eileen owns a lovely country style restaurant and Eileen wants to host a wine appreciation dinner. She is wanting to promote her event on Facebook. She does her normal post on Facebook about the event and does not get the response she wanted. Eileen is a little disappointed at this point! Come on Eileen - it's going to be ok! 

Eileen needs to promote her wine appreciation dinner by creating an event on Facebook and this will then appear in the Facebook Local app. Here is how she does it:

To create a private or public event:

  1. From your News Feed, click Events in the left menu.

  2. Click + Create Event on the left side.

  3. Click to choose between a private or public event. If you're creating a public event, you can set the event's host as yourself or a page you manage. You're not able to change the privacy settings once you've created the event.

  4. Fill in the event name, details, location and time. If you're creating a public event, you can:

    • Add multiple dates and times

    • Select a category for your event

    • Add keywords about your event

    • Add a link to a ticketing website for your event

  5. Click Create.

You'll be taken to your event where you can invite guestsupload photosadd a cover photo or video, share posts and edit event details.

Note: Only Pages can add multiple dates and times to an event right now.

To edit an existing event:

  1. From your News Feed, click Events in the left menu.

  2. Click Edit next to the name of your upcoming event.

  3. Change the event name, location, time, description or co-hosts.

  4. Click Save.

All events that are created using the Facebook events feature, will automatically be posted to the Facebook Local app. 

Facebook Local can help Eileens potential customers see that she is hosting an event, they can then select if they are interested in attending the function. Their friends will see this on their feed and the promotional snowball begins. Friends of friends see it and it sparks interest. 

Here’s how the app works:

Facebook Local’s home page shows shortcuts to see nearby restaurants, cafes, drinks, attractions, and more, as well as where friends and people you follow go. You’ll see a calendar of your day’s Events, a Trending Events feed, guides to music, nightlife, art, and other happenings, and options to see everything going on certain days. This app is very impressive. If you are travelling to another city for a holiday, we suggest that you download it as you will most certainly find events and things to do that are of interest. The app is available for all IOS and Android devices.

Thanks for reading and if we can help you with the marketing of your business please get in touch with us here.