google ads

Blog challenge 27/99: The rebranding of Google's ad portfolio

Google has decided to rebrand their Ad’s portfolio. Why? Mel Silva, Managing Director, Go-To-Market Strategy and Operations, Google Asia Pacific (wow, big title!), says “The rebrand was an opportunity for us to ensure our brand names align to what our products actually offer while introducing new product changes at the same time.”

What does this mean for you and your business? See below for a simple explanation:

  1. Google Adwords will become Google Ads
  2. DoubleClick & Google Analytics 360 Suite will become Google Marketing Platform
  3. DoubleClick for Publishers & DoubleClick Ad Exchange will be rebranded as Google Ad Manager

If you would like to learn more about Google Ads and many other new Ads, Analytics and Platform solutions, click on this link and join Sridhar Ramaswamy, senior vice president of Ads & Commerce at Google for his Marketing Innovations keynote.

Thanks for reading and if you are interested in a digital marketing campaign, you can click here to get in touch.