instagram advertising

Blog challenge 81/99: 5 ways to produce better content

The quality of social media content is constantly improving. Businesses are ‘tapping in’ to consumer demand and really lifting their game by listening to what their audience wants. Below are 10 ways to produce better content across your social media:

  1. Use 3D photos: Facebook rolled out this new feature last week. You will need a phone with duel lenses for this but feature is different and will stand out.

  2. Use Pixeloop: This app can modify your standard still image by creating movement. Add moving clouds, paint dripping from a wall and a series of other features that will engage your audience.

  3. Research viral videos: Look at what is trending on social media and use this to inspire you to create.

  4. Use the 60/20/20 rule: 60% of your content should be engaging, 20% should be educational and the other 20% should be promotional.

  5. Invest in good equipment: The latest mobile phones are amazing for creating content. DJI has some great equipment when it comes to stabilizers and drone footage is very engaging to audiences.

So there is our 3 minute read on ways to produce better content. If you were looking at outsourcing your content creation, we are open to a coffee and a chat at anytime! Just get in touch here.

Blog challenge 77/99: Instaschool is in!

500+ million accounts worldwide, 400+ million stories created everyday and 80% of all accounts follow a business account on Instagram. These are the numbers that Instagram proudly boast on their home page for Instagram Business Head to the website and check it out. Learn how to post engaging content, understand which content is relevant to your followers, and use creative formats to convey your message.

At Instagram Business there are tips for compelling captions, tips for engaging visuals and the information is pretty good if you are just starting off and want to familiarise yourself with the platform. If you are looking to advertise on Instagram head to the Instagram Advertising page. This page will walk you through creating Instagram Stories Ads, Carousel Ads, Video Ads and Photo Ads. If you are selling visually appealing products and services, you need to be on Instagram. For any assistance with managing your social media please contact us here.

Blog challenge 64/99: October Business Month - guest speaker recommendation

With October business month almost upon us in the Northern Territory, one guest speaker gets us very excited. Kerwin Rae is coming to Darwin! When we first saw Kerwin’s content a couple of years ago, he kind of struck us as the Australian version of Gary Vaynerchuk.

We saw Kerwin’s promotional video for his Fast Growth Summit on Facebook and we sat around the computer as the list of locations rolled out. Sydney, Brisbane, Melbourne, Gold Coast, Adelaide……..Darwin???? Yes, Darwin. The NT often get’s overlooked for quality keynote speakers in our industry due to our lack of population, but we understand this and we were quite prepared to travel interstate to see Kerwin speak.

If you are looking to get some quality advice on your social media strategy - get along to see Kerwin on the 18th of October at Rydges Hotel Palmerston. Tickets are available here.

kerwin.jpg