Long tail keywords….first of all, you are probably asking “what are they”? A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences.
Let's assume that you want to target the keyword “nursing.” To find long-tail variations on that seed keyword, go to the Google Keyword Planner and type in nursing. Then, scroll down and click “Get ideas.” Then click on the keywords tab to show all of the keywords related to nursing. If you are running a google
Focusing on long tail keywords is a great SEO tactic. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. Combine these long tail keywords into your content. Analyse the top long tail keywords and distribute each of them into your pages, ensuring you don’t do “key word stuffing”. This is when you put too many keywords into your content. The search engines are smart and they will pick up on this and penalise your ranking.
We hope this helps, good luck and get researching those long tail keywords relative to your website!