search engine marketing

Blog challenge 88 /99: Exciting news from Google My Business

This article caught our eye on Search Engine Journal about a possible update on Google My Business.

Google has been spotted testing a new feature that lets businesses add collections of products to their listings, rather than services. This feature was spotted by SEO specialist Nathan Schoell

As Schoell explains in his tweet, the feature appears where businesses would ordinarily be able to add services to their listing. For each product, businesses can display the name of the product, a 1,000 character description, the price, and a photo.

In Schoell’s case, the option to add services has been replaced with products for his car dealership business. That makes sense since a dealership primarily sells products.

Schoell notes in follow-up tweets that he’s still seeing the option to add services for business listings in other categories.

So this may be rolling out on a case-by-case basis, depending on whether the business belongs to a category that specialises in either products or services.

Of course, if the business offers both products and services, there’s nothing to stop them from including a combination of both in their GMB listings.

Mike Blumenthal, an authority in local search, chimed in on the Twitter thread saying he also just saw this feature the other day.

So it’s still in its infancy, but the feature appears to be slowly making its way out to people.

Blog challenge 87/99: Transparency with advertising and marketing

Advertising and marketing. An evil necessity, we hear this from several business owners during our initial consultations with business owners! Traditional media - television, radio, outdoor can quite difficult to measure it’s effectiveness. Facebook advertising, Search Engine Marketing (SEM), email marketing and other forms of digital advertising can provide more insights into how a campaign is tracking.

The ability to report on what is working for a campaign and what is not working is important for the client. We really pride ourselves on transparency. If a Facebook advertising campaign is not going according to plan, we kill it and start again. We do this at no additional charge to clients, as result are imperative.

If you are currently using a marketing agency or if you are planning on doing so, just make sure you ask about how they will report results to you and how often. Transparency should be a crucial part of everyday business transactions.