social media

Transparency with advertising and marketing

Advertising and marketing. An evil necessity, we hear this from several business owners during our initial consultations with business owners! Traditional media - television, radio, outdoor can quite difficult to measure it’s effectiveness. Facebook advertising, Search Engine Marketing (SEM), email marketing and other forms of digital advertising can provide more insights into how a campaign is tracking.

The ability to report on what is working for a campaign and what is not working is important for the client. We really pride ourselves on transparency. If a Facebook advertising campaign is not going according to plan, we kill it and start again. We do this at no additional charge to clients, as result are imperative.

If you are currently using a marketing agency or if you are planning on doing so, just make sure you ask about how they will report results to you and how often. Transparency should be a crucial part of everyday business transactions.

Instaschool is in!

500+ million accounts worldwide, 400+ million stories created everyday and 80% of all accounts follow a business account on Instagram. These are the numbers that Instagram proudly boast on their home page for Instagram Business Head to the website and check it out. Learn how to post engaging content, understand which content is relevant to your followers, and use creative formats to convey your message.

At Instagram Business there are tips for compelling captions, tips for engaging visuals and the information is pretty good if you are just starting off and want to familiarise yourself with the platform. If you are looking to advertise on Instagram head to the Instagram Advertising page. This page will walk you through creating Instagram Stories Ads, Carousel Ads, Video Ads and Photo Ads. If you are selling visually appealing products and services, you need to be on Instagram. For any assistance with managing your social media please contact us here.

October Business Month - guest speaker recommendation

With October business month almost upon us in the Northern Territory, one guest speaker gets us very excited. Kerwin Rae is coming to Darwin! When we first saw Kerwin’s content a couple of years ago, he kind of struck us as the Australian version of Gary Vaynerchuk.

We saw Kerwin’s promotional video for his Fast Growth Summit on Facebook and we sat around the computer as the list of locations rolled out. Sydney, Brisbane, Melbourne, Gold Coast, Adelaide……..Darwin???? Yes, Darwin. The NT often get’s overlooked for quality keynote speakers in our industry due to our lack of population, but we understand this and we were quite prepared to travel interstate to see Kerwin speak.

If you are looking to get some quality advice on your social media strategy - get along to see Kerwin on the 18th of October at Rydges Hotel Palmerston. Tickets are available here.

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Affordable equipment for creating great social media content

They say content is king in the marketing world. We say good content is king. If it isn't good, don't settle for mediocre, just make it good. There is some really good affordable equipment available on the market today which can help you create content that will engage your audience.

The two pieces of equipment that we have found to be most helpful are listed below.

  • The Apple Iphone X: We are well aware of the Android V Iphone battle, which is better etc etc! We have used Samsung and Apple's phones over the years and they are all good products. We thought we would give the Iphone X a trial and it is nothing short of outstanding. Ease of operation, loads of storage and the camera is very impressive. We use the 256GB model which provides us with sufficient storage for video and hi resolution photos. We purchased ours at JB Hi Fi for $1,800. This included a case and screen protector.

 

  • The DJI Osmo Mobile 2: This piece of equipment blows us away! With quality products like this, it is no wonder DJI is the market leader. Originally known for their drones, DJI's range of gimble's is something to behold. Shoot in 1080HD, 720 and a range of other options suitable for social media, web and even television commercials. The editing function is easy to use and the otions of timelapse, slow motion and motionlapse are just sensational. We purchased ours for $190 from JB Hi Fi.

These products are nothing short of high quality and we know you will be impressed with them. Thanks for reading and if you require content management for your social media channels you can check out our competitive pricing by clicking here, or get in touch with us here! 

Finally, a little bit of a plug here for JB Hi Fi - our local store at Casuarina always look after us, when you are looking at purchasing their products, just ask if they can do a better price....they always do!! They have great customer service and knowledgable staff which is awesome when investing in equipment. Head to their website here for all of their latest products. Thanks for reading.