social media management

Consistency is key with your social media

It can be difficult to come up with new, exciting and engaging posts with your social media. When you get stuck, make sure you jump online and gain some inspiration from other pages. Research the latest photography techniques and video production.

If you make a commitment to create consistent, real and authentic content that adds value to people’s news feeds, your audience will show up. You want to be posting every single day across all platforms. Or, at least, choose two or three platforms and do them exceptionally well and most importantly...Consistently. Choose the platforms that your target market likes and uses, after all, that is who you want to engage with.

When we speak with clients, quite often in the initial phase of discussions, there is a point that a client will say “My staff can just manage our Facebook Ads and all of the content”. Our response, is “Great, can we catch up with you in 6 months and see how everything is progressing?”. Usually in the second meeting, the client understands that their social media strategy needed closer attention and then we start doing business together.

Consistently reporting on progress, what worked, what didn’t work, what gains the most engagement at what time. All of this is relevant in building your business. If you are doing all of this across every social media platform that is relevant to your business - well done. If you find that it is all too hard and your resources are better spent elsewhere, contact us for a chat here.

Instaschool is in!

500+ million accounts worldwide, 400+ million stories created everyday and 80% of all accounts follow a business account on Instagram. These are the numbers that Instagram proudly boast on their home page for Instagram Business Head to the website and check it out. Learn how to post engaging content, understand which content is relevant to your followers, and use creative formats to convey your message.

At Instagram Business there are tips for compelling captions, tips for engaging visuals and the information is pretty good if you are just starting off and want to familiarise yourself with the platform. If you are looking to advertise on Instagram head to the Instagram Advertising page. This page will walk you through creating Instagram Stories Ads, Carousel Ads, Video Ads and Photo Ads. If you are selling visually appealing products and services, you need to be on Instagram. For any assistance with managing your social media please contact us here.

October Business Month - guest speaker recommendation

With October business month almost upon us in the Northern Territory, one guest speaker gets us very excited. Kerwin Rae is coming to Darwin! When we first saw Kerwin’s content a couple of years ago, he kind of struck us as the Australian version of Gary Vaynerchuk.

We saw Kerwin’s promotional video for his Fast Growth Summit on Facebook and we sat around the computer as the list of locations rolled out. Sydney, Brisbane, Melbourne, Gold Coast, Adelaide……..Darwin???? Yes, Darwin. The NT often get’s overlooked for quality keynote speakers in our industry due to our lack of population, but we understand this and we were quite prepared to travel interstate to see Kerwin speak.

If you are looking to get some quality advice on your social media strategy - get along to see Kerwin on the 18th of October at Rydges Hotel Palmerston. Tickets are available here.

kerwin.jpg

Affordable equipment for creating great social media content

They say content is king in the marketing world. We say good content is king. If it isn't good, don't settle for mediocre, just make it good. There is some really good affordable equipment available on the market today which can help you create content that will engage your audience.

The two pieces of equipment that we have found to be most helpful are listed below.

  • The Apple Iphone X: We are well aware of the Android V Iphone battle, which is better etc etc! We have used Samsung and Apple's phones over the years and they are all good products. We thought we would give the Iphone X a trial and it is nothing short of outstanding. Ease of operation, loads of storage and the camera is very impressive. We use the 256GB model which provides us with sufficient storage for video and hi resolution photos. We purchased ours at JB Hi Fi for $1,800. This included a case and screen protector.

 

  • The DJI Osmo Mobile 2: This piece of equipment blows us away! With quality products like this, it is no wonder DJI is the market leader. Originally known for their drones, DJI's range of gimble's is something to behold. Shoot in 1080HD, 720 and a range of other options suitable for social media, web and even television commercials. The editing function is easy to use and the otions of timelapse, slow motion and motionlapse are just sensational. We purchased ours for $190 from JB Hi Fi.

These products are nothing short of high quality and we know you will be impressed with them. Thanks for reading and if you require content management for your social media channels you can check out our competitive pricing by clicking here, or get in touch with us here! 

Finally, a little bit of a plug here for JB Hi Fi - our local store at Casuarina always look after us, when you are looking at purchasing their products, just ask if they can do a better price....they always do!! They have great customer service and knowledgable staff which is awesome when investing in equipment. Head to their website here for all of their latest products. Thanks for reading.

 

 

Choosing the correct social media platform

It is easy to think that when launching a new business, product or service that you need to be across all social media platforms to truly succeed. This really isn't the case. It all depends on what business sector you are playing in. If you are in the start up phase of a business, social media marketing is important, however, if your resources are stretched, really try to nail down what platform/s your customer is on.

1. Seek Out Your Target Audience

Who is your target audience? On which platforms are they spending most of their time? When they are on these platforms, what are they doing? What are they seeking out? Who are they interacting with? How are they interacting with the platform? Look at the key demographics such as gender and location of the users and gain a general understanding of what each network is used for.

You may also want to check out which platforms your competitors have successfully engaged with their audience on. A simple Google keyword search can help you see which social media network your market is most active on. For example, try search terms like “motorcycle shops + Facebook”, or “motorcycles + Pinterest”. Even if your business caters to a niche market, you’ll be surprised at the broad spectrum of users who are on social media networks.

2. Define Your Objective on Social Media

What are your social media marketing goals? Are you trying to grow your audience, spread word of mouth, or engage with your current customers on social media? Perform an audit of your business: start with identifying gaps in your current marketing plans. Do you need to:
-Grow your base?
-Improve your customer service and build customer loyalty?
-Create a channel for customer feedback?
-Update your customers on new products, services, or deals?
–Increase traffic to your website?
-Conduct informal market research?

Initially, rather than defining your goals in terms of the number of fans or followers you want to reach, think about which platforms will help you increase engagement with your audience. The number of followers you have is simply a vanity metric that doesn’t indicate business success. It’s important to keep in mind that with social media, a larger audience doesn’t necessarily convert to real results for your business, while a highly engaged audience (despite its size) will. Align the objectives of your social media marketing plan with the platform that will complement your goals.

3. Identify Your Resources and Skills

What types of resources and skills are needed to execute a successful social media marketing plan for the different types of networks? We already know now that each platform is unique in terms of how you can engage your audience, but each platform also complements different sets of skills and require different resources to execute. It’s not only important to align the needs of your business with the right social network, but it’s also vital that you have the skill set and resources to effectively use it.

There are also a number of free marketing tools online to help you create content that’s optimized for each type of social media network. Think about what your strengths are and research what type resources or skills are involved to be successful on each network. Thanks for reading and as always just click here to get in touch if you need a hand for all things social media for your business.

Using the Facebook events feature

The people that we think this blog can help would be anyone in the hospitality industry, restaurant owners, club owners, event organisers and sporting organisations. Facebook has launched their "events" feature. This works in conjunction with their app - called Facebook Local. This is a new application that helps you discover places and things to do that are recommended by friends you know and trust.

How can this benefit you as a business owner you may ask? Let us give you an example. Eileen owns a lovely country style restaurant and Eileen wants to host a wine appreciation dinner. She is wanting to promote her event on Facebook. She does her normal post on Facebook about the event and does not get the response she wanted. Eileen is a little disappointed at this point! Come on Eileen - it's going to be ok! 

Eileen needs to promote her wine appreciation dinner by creating an event on Facebook and this will then appear in the Facebook Local app. Here is how she does it:

To create a private or public event:

  1. From your News Feed, click Events in the left menu.

  2. Click + Create Event on the left side.

  3. Click to choose between a private or public event. If you're creating a public event, you can set the event's host as yourself or a page you manage. You're not able to change the privacy settings once you've created the event.

  4. Fill in the event name, details, location and time. If you're creating a public event, you can:

    • Add multiple dates and times

    • Select a category for your event

    • Add keywords about your event

    • Add a link to a ticketing website for your event

  5. Click Create.

You'll be taken to your event where you can invite guestsupload photosadd a cover photo or video, share posts and edit event details.

Note: Only Pages can add multiple dates and times to an event right now.

To edit an existing event:

  1. From your News Feed, click Events in the left menu.

  2. Click Edit next to the name of your upcoming event.

  3. Change the event name, location, time, description or co-hosts.

  4. Click Save.

All events that are created using the Facebook events feature, will automatically be posted to the Facebook Local app. 

Facebook Local can help Eileens potential customers see that she is hosting an event, they can then select if they are interested in attending the function. Their friends will see this on their feed and the promotional snowball begins. Friends of friends see it and it sparks interest. 

Here’s how the app works:

Facebook Local’s home page shows shortcuts to see nearby restaurants, cafes, drinks, attractions, and more, as well as where friends and people you follow go. You’ll see a calendar of your day’s Events, a Trending Events feed, guides to music, nightlife, art, and other happenings, and options to see everything going on certain days. This app is very impressive. If you are travelling to another city for a holiday, we suggest that you download it as you will most certainly find events and things to do that are of interest. The app is available for all IOS and Android devices.

Thanks for reading and if we can help you with the marketing of your business please get in touch with us here.

 

 

 

Facebook verification

Have you got your page verified by Facebook? A little while ago the social media giant introduced their verifcation feature for business. There is also a verification feature for personal pages, but we are going to discuss the feature purely for business pages. 

Verification is important as it shows that this is the official page of the business and boosts its credibility. Pages with this also rank higher with Google Search and with Facebook search. You can tell if a page is verified by a grey tick that appears next to the page profile picture.

There are two ways you can verify your business, either with a business document or by getting a phone call from Facebook to your publicly listed telephone number:

Facebook Phone Call Method:

  • Go to "settings" on your FB business page

  • Look at the middle section of the screen, second option down is "page verification"

  • Click on "edit", then click on "verify this page"

  • A dialogue box will appear and prompt you to enter your business telephone number

  • Enter the telephone number and click "call me now" wait for a phone call from Facebook - it usually takes 1 minute!

  • The automated message will mention a 4 digit number. Enter it on screen

  • A screen will then appear saying that your business is verified on Facebook

Alternatively, you can verify your page with official documents. We have had to do this with a number of clients as sometimes the phone verification doesn't work every time. 

Document Method:

  • Go to "settings" on your FB business page

  • Look at the middle section of the screen, second option down is "page verification"

  • Click on "edit", then click on "verify this page"

  • Click on "verify this page with documents instead"

  • You will need either: A business utility or phone bill, business license, business tax file, certificate of formation or articles of incorporation

  • Upload one of the above by scanning the document and then attaching it via the "upload file" button on the screen

  • Facebook will then get back to you via email with your verification and the all important Grey Tick that appears on your profile.

This should only take you approximately 15 minutes, it is a simple excercise. Thanks for reading. As always if you need a hand with your social media just get in touch!

 

 

Google digital garage

So you are the type of business owner that likes to be across everything!! Let's face it, it is hard to relinquish control of things with your business - it's your baby, we get it. We meet several business owners that do their research prior to engaging us to outsource their digital work. We love to talk with people that have taken the time to delve into and learn about marketing their business. 

If you are wanting to specifically learn about digital marketing we suggest using the Google Digital Garage. You can head into the garage by clicking here. This resource offers a free, flexible, 'go at your own pace' training course in digital marketing. Simply follow the below steps within the garage:

Choose a skill: Whether you are a student or a business owner, at the start or at the middle of your journey, here you can choose the lessons that are right for you. The course will be tailored to your needs which we thought was very helpful.

Learn at your own pace: Each lesson is broken down into bite size education and you can create your own unique learning plan across any device that you own.

Get certified: Track your progress and receive an accredited certificate by Google, and the best part is that it is all free. 

If you have a marketing firm managing your online collateral, it pays to keep them on their toes by asking questions. By using Google's digital garage, your increased knowledge can heighten your agency's awareness and keep them honest!

Thanks for reading.